Revlon "Custom Creations" is a Hit With Consumers
02/28/09 03:28 PM Filed in: Products
Revlon’s hottest new introduction into the foundation category is Custom Creations™ a shade-adjustable foundation using a custom version of the Versadial™ 40mm Dispenser. Supported by a substantial advertising campaign featuring actress Jessica Alba, the product launched in late 2007 and continues to go strong in 2009. Working with Revlon in the development of the product, Versadial developed a special 5-position version of the dispenser allowing the customer to blend in any of 5 predetermined color shades.
